Monday, February 17, 2020

History of car rental

One of the most important activities that marked the 20th century is car rental. Car rental agencies mainly serve people with temporary vehicles that are out of range or without service or tourists outside the city or owners of damaged or destroyed vehicles awaiting repairs or insurance compensation.

In the United States, the business began in 1916, when Joe Saunders of Nebraska started a car rental business with a Ford owned model, rented cars from local businesses and visited. In 1925 Saunders had car rental operations in 21 states. By then, the Chrysler Company had posted a full-page ad that boasted that Saunders had purchased $ 1 million worth of Chrysler cars.



Unfortunately in the 1930s, during the Great Depression, Saunders went bankrupt.

In 1918 Walter L. Jacobs started renting Model T Fords in Chicago and in 1923, his business made annual sales of over $ 1 million. John Hertz, owner of the Yellow Cab and Yellow Truck and Coach Manufacturing Company, later bought the company from Jacobs. General Motors purchased Hertz's Golden Truck Company in 1926 and appointed the Hertz Drive-Ur-Self System car rental company.

Another major car rental agency, National Car Hire System, was founded in St. Louis, Missouri on August 27, 1947, by 24 independent car rental operators who hoped to expand their influence on the market by working together. Once again, Joe Saunders was among the original founders of the company.

In the early 1970s, the industry also moved to the used car business, selling used car rental directly to the public.

Growing competition in the car rental industry in the 70s and 80s led to price wars and innovative reward and reward programs. This competition led to many companies experiencing financial difficulties in 1985. The car rental sector was also an effective marketing tool, as millions of potential car buyers were exposed to models. The latest cars from the manufacturer every year.

The car rental industry currently stores around 1.7 million cars in the U.S. market (up from around 135,000 in 1965), according to Auto Rent News, summarizing information on car rental companies. public and private.

According to 2003 rental company data, online booking has become important for the industry, with 21% of bookings coming from online agents and 15% directly from company websites.

The importance of online bookings is expected to further increase, supported by the ability to compare several easily available rental companies online, which will also help control prices in the sector as a whole...

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